Have you heard of it? Most associate the app with young people playing on a soundtrack. But does the portal also have marketing potential? We answer these questions in this article. Here’s how:
The usefulness of TikTok for companies
Do you upload a video to YouTube, and it gets maybe 320 views in a week? It’s different with TikTok. With relatively little content and around 500 million active users, this could be your breakthrough. TikTok has been at the top of the App Store app downloads chart since late 2018. Currently, the app uses its download numbers ahead of YouTube; Instagram, Facebook, and Snapchat.
Users spend an average of 52 minutes per day on the platform, and the average engagement rate is 29%. To compare, this rate is 01.60% on Instagram. 09 out of 10 users even use the TikTok app several times a day. People are using it to promote their brands, and they buy TikTok views to get more eyeballs.
What Can Tiktok For Companies And Who Is The Target Group?
TikTok has been around since 2018. This year, the Chinese company ByteDance acquired the Musical.ly app and merged it with its own app. The result was a mix of short videos (like on the successful Vine platform), lip-sync; dances; filters and special effects; vlogging and more.
At first glance, the app looks like Instagram, Snapchat, and Vine combined. The app’s special thing is that it is very easy to use and is currently popular with many people. As a user, you record videos in portrait format (9:16 aspect ratio), lasting up to 60 seconds. You can then download them privately, share them with your network or share them publicly.
If the video is shared publicly, users without an account can view it, just like with the YouTube video platform. At TikTok, creative content like the following challenge is especially popular. You can discover new videos in your feed or search for hashtags.
Tiktok Direct Distribution for Companies
Another component of the app is the live broadcast. Most of the music syncing is made here. The cool thing about live streams is that users can tip artists for their performances!
TikTok users can purchase TikTok coins and thank their favorite channels. The 80% of the revenue goes to the chain, the rest to ByteDance. You simply buy coins from your app store and select a gift. You can reward video creators with freebies on TikTok. The gift goes into the recipient’s channel and appears there like a diamond. Anyone watching the live video sees that, for example, username XY gave Channel Z a panda. Channel ab worth $ 100 can withdraw the diamonds to their real bank account.
Diamonds also indicate how popular a chain is and cannot be bought.
Tiktok Advertising for Companies
It should be mentioned that ads on TikTok have been possible since this year. It is an indication that the app is gaining popularity among businesses. But let’s go step by step: who exactly uses the app and what audience do you meet there? You will learn more about this in the next section.
Tiktok For Companies: What Is The Target Group?
To find out if TikTok for Business is worthwhile, you first need to look at user statistics.
TikTok is especially popular with young people. But what exactly does “young” mean?
41% of users are between 16 and 24 years old, according to GlobalWebIndex 2019. Mediakix provides a number for US users, and 60% of active users are between 16 and 24 years old. In European countries, the share of this target group is between 48% and 65%.
TikTok first gained a reputation in China, the app’s home country. Then, it evolved in other Asian countries to end up in America and Europe. In countries like China, Indonesia, Malaysia, and Saudi Arabia, a shift in user demographics can already be observed. Here, the proportion of users aged 25 to 34 is higher than that of users aged 16 to 24!
Tiktok Tips for Businesses
New technologies are often first picked up by a young audience and, if they are successful, then they are diffused to older groups. This trend is already noticeable at TikTok. What does this mean for your business? Currently, the majority of TikTok users are still between 16 and 24 years old. This age group spends a lot of time with and on the app. It is responsible for the high number of views and engagement. It can be expected that with an increasing number of users in all age groups, the level of engagement will decrease and level off as with other social media apps. If you are a business and want to increase your following count, don’t hesitate to buy TikTok followers and views.